As app developers geared up for the super-competitive Christmas season, marketing costs rose by 30 percent in November from the month before, according to Fiksu, a Boston-based company that helps publishers find the most efficient marketing channels. The company said that the cost of getting a “loyal” user, or one that opens an app more than three times, rose to $1.38 from $1.06 in October. That reversed a four-month trend that saw marketing costs decline going into October’s launch of the iPhone 5. Fiksu said the average number of downloads for the top 200 free iPhone apps in the U.S. declined to 4.57 million per day in November, down from 5.4 million in October. This is a temporary decline following the annual bump that comes with the launch of a new Iphone. When consumers get new phones around the annual iPhone launch or Christmas, downloads spike temporarily as people try out new apps or download old favorites. "We can expect costs and download volumes to climb through December, much lik
'Twas a very mobile Christmas (week in review)
iOS and Android device activation soars on December 25, while the NSA is secretly looking for vulnerabilities in large-scale utilities. Also: An Apple wristwatch? [Read more]
55 minutes ago from CNET
Christmas Day Records Blown Out For iOS and Android Device Activations
Christmas Day is always a day filled with activations of new devices. After all, Santa's just there to bring new gizmos, right? Kidding aside, it's quite clear that the mobile movement is forging ...
1 hours ago from HotHardware
Apple and Google activated 17 million devices on Christmas Day
Apple and Google likely have a lot to be happy about following this year’s holiday season. According to data recently released from mobile app analytics firm Flurry, the two companies ...
2 hours ago from Techspot
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App downloads on Christmas Day rose 87 percent over the average for the month, leading to a 70 percent increase in App Store revenue, says mobile analytics firm Distimo. [Read more]
3 hours ago from CNET
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Flurry: Santa crammed more tablets than smartphones into Christmas stockings
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5 hours ago from Engadget
Costs For Marketing Mobile Apps Spiked Last Month Even As Downloads Temporarily Dropped
As app developers geared up for the super-competitive Christmas season, marketing costs rose by 30 percent in November from the month before, according to Fiksu, a Boston-based company that ...
7 hours ago from TechCrunch
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22 hours ago from Ubergizmo
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328million apps were downloaded on Christmas Day, with 51% of them tablets - and Apple's iPad and iPad mini the big winners, it has been revealed.
24 hours ago from Daily Mail
Christmas 2012 sees record iOS and Android activations, app downloads
More tablets were activated on Christmas than smartphones for the first time ever, according to a report. [Read more]
Thu 27 Dec 12 from CNET
Source:
http://www.sciencenewsdaily.org/consumer-gadgets-news/cluster277949862/